Why is Tide Laundry Detergent call "Tide"? Where did that heading come from? What is it's history? ...
Answers: Branding
Product X had taken form on the periphery of the company, outside its fundamental channels. Now, as the company shifted from product formulation to process engineering and merchandising, nouns accelerated hastily. In short order, P&G's designers and marketers chose the nickname Tide and began assembling a brand identity to crystallize the product's intrinsic worth in the popular imagination.11 Fittingly (and contained by typically cantankerous fashion), Byerly provided a key marketing thing for the new brand when Tide's advertisers, Benton & Bowles, interviewed the product nouns team within search of marketing planning. According to the recollection of another researcher who sat surrounded by on the meeting, "Each time [Byerly] would try to explain a factor of Tide, one of the agency people would ask almost Tide's sudsing. After several interruptions of this type, [Byerly], a little exasperated, said, `Oh, Tide make oceans of suds.'" That slogan became a centerpiece of Tide's hasty marketing.
Arguably, though, it was the box itself that most dynamically conveyed the fresh product's extraordinary power. Tide appeared on supermarket shelves in a box radiating concentric rings of vivid ginger and yellow, superimposed by the moniker Tide in blue. Crafted largely by P&G art director, Charlie Gerhart, contained by collaboration with input from the Compton agency, the layout registered a strong visceral impact. The bull's-eye motif, which the company have already featured surrounded by designs for the laundry soaps Dash and Oxydol, created a familiar context for the unknown product, while the coloring scheme conveyed an aggressive outline of the "rugged strength" of this detergent's cleaning power.12
Call the number on the back of the Tide bottle. They enjoy real family that answer questions basically like yours. Or check out the manufacturer's website at www.pg.com.